Issue #249: We're Smarter When We Breathe

Good morning. It’s Saturday, October 7th.

Today’s Quick Win


  • From the Lab: Stress = Cognitive Decline

  • What We’re Reading: Brain Energy

  • Moment of Fun: The Evolution of Parenting

  • Brain Games: Non-Dominant

  • Question: Brain Health

Stress, anxiety, and depression are caused when we are living to please others.
— Paulo Coelho

Increased odds of lower cognitive function from elevated levels of perceived stress. (Source)


This Week

This week we explored how our metabolic health impacts brain health, and ways to match our healthspan with our lifespan.

Issue #247 - discover the connection between metabolic health and brain health, and explore Thrive25's BRAIN Health Plan.

Issue #248 - in Issue #247, we discussed proven tactics to fight against cognitive decline. This issue covers more progressive (and less proven) therapies: creatine, light therapy and the keto diet.

Click HERE to check out previous issues in the Thrive25 archive.


From the Lab

We know stress is bad for our health - but it’s not just our mental wellbeing and metabolic health.

A new study shows that perceived stress is even associated with cognitive impairment.

The key - but most likely overlooked - insight for this conclusion is the word perceived.”

All of us live in a stressful world. But what really matters is how we respond to our world or - how we internalize and manage this stress.

So all the things we talked about this week - food, sleep, strength training - matters for our future brain health.

But there’s a free tool we have access to 24/7 that can make a massive difference in our memory and brain function - breathing.

Research now shows that deep breathing can enhance cognitive functions.

Most of us breathe too much - taking shallow breaths - and it prevents our brain from getting sufficient oxygen. Yes, the irony is that slower breathing delivers more O2.

Want to find out if this is you? Try this CO2 test from Andrew Huberman and Brian Mackenzie:

  • Breathe normally for 4-5 breaths, then inhale 1x deeply through your nose, until your lungs are completely full.

  • Then, start a timer and measure how long it takes for you to slowly exhale all of the air. Make the exhale as slow as possible.

  • Stop the timer when you can no longer exhale any more air and note how long the exhale was. Stop the timer when your lungs are empty; it’s not about measuring how long you can hold your breath! Then breathe normally.

We should be able to get to a 50 second exhale (I just barely made it). 

So how should we breathe? 

  1. The best breath is 5.5 seconds in and 5.5 seconds out - which is then about 5.5 breaths per minute (Issue #140). This is slow - but at a minimum try to pay attention to your breath and slow it down to under 10 breaths per min - while engaging your diaphragm. **Always breathe through your nose.

  2. If you’re looking for energy and focus - quickly take a deep inhale through your nose and exhale through your mouth 25x. Then take a deep inhale and hold your breath for as long as possible - repeat for another cycle. (NOTE: This comes from a breathing session from Hannes Bend, CEO of breathing.ai. If you’d like to learn more or participate in a guided session, contact us at team@thrive25.com).

  3. If you’re looking to calm down - try cyclic sighing (Issue #136). It’s taking a deep inhale, followed by a second small inhale (get as much air as you can) and a long exhale. Do this 2x followed by a few sets of 4-7-8 breathing (4 count inhale; 7 count hold; 8 count exhale).

The research shows that our body is more calm during exhale and so a longer exhales brings us into a state of relaxation and out of “fight or flight.”

BONUS: We mentioned how nitric oxide (NO) is essential for cognitive function. Well, humming or making a buzzing sound like a bee releases almost as much NO as Viagra. Be a kid again and hum your favorite song.


Thrive25 Partner Spotlight

Max is still going strong with the Momentous Essential Protein (Vanilla) in his smoothies. He’s getting 40% of his RDA and it tastes great with his banana-blueberry-strawberry mix.

And I’m still loving the L-Glutamine in my smoothies - my gut has never been better.

Momentous brings scientific backing and expert credibility to the supplement space. The Essential Plant-Based Protein is sourced from a 70:30 blend of pea and rice proteins, which yields a complete amino acid profile. Best of all, Momentous goes through regular NSF testing to ensure you get the highest quality product.

Thrive25 subscribers get 15% off the entire product portfolio using code Thrive at checkout. Click HERE!


What We’re Reading | Brain Energy

Amid a global mental health crisis, Harvard psychiatrist Dr. Chris Palmer presents a groundbreaking theory in Brain Energy: mental disorders are fundamentally metabolic disorders of the brain. The book goes deep into the science at a cellular level - but provides potential treatments that we can all understand, combining innovative science with actionable strategies. You get a sense of hope in tackling mental health challenges.


Moment of Fun | The Evolution of Parenting

What’s coming next?


Brain Games | Non-Dominant

In Issue #82, we suggested using your non-dominant hand for an activity. In the spirit of this week’s topic, let’s take this a step further. The challenge:

For one day, shift all activities from your normal, dominant behavior to non-dominant.

  • Change your hands when you brush your teeth, use your mouse, cut your food, use your fork or chopsticks, drive the car (**WE DO NOT** advise switching your feet on your gas/clutch/brake) differently

  • Even adjust which fingers you use on certain tasks - e.g., Max has contacts and he can tell a difference changing digits when putting in/taking them out

  • Change your routine/approach to an exercise, dancing, how you greet someone on the phone - e.g., if you always lunge forward with your right leg first, switch to your left

Why: Using the opposite side of your brain will support your brain's neural connections and even develop new ones.


Weekend Q | Brain Health

What’s one (1) thing you can commit to for your brain health this week?


Product Recs

  • 🔋+🛌 Impossible - elevate your performance with Impossible performance drinks - gain Energy to crush your workout and get deep Sleep to do it again tomorrow. Click HERE and use code THR25 on your next order

  • 💪 TMAC Fitness - say goodbye to equipment and hello to an invigorating routine that combines fitness and meditation in the comfort of your own home. Max is on Week 2 of the Get Strong From Home challenge and is enjoying workouts and community. Take the first step towards a fitter, more balanced you. Get started with TMAC today!

  • 🌎 Zero Acre Farms - seed oils can have real negative effects on our health - but they’re in almost everything we eat. Made by fermentation, not deforestation, Zero Acre Farms cultured oil uses 85% less land than canola oil, emits 86% less CO2 than soybean oil, and requires 99% less water than olive oil. Get 15% off your order with code THRIVE25 today!


Thanks for another great week! Inspiration for some humming this weekend to get that nitric oxide going (sorry if it gets stuck in your head):

  • Check out the latest workout videos on our YouTube channel

  • Got feedback, recommendations or stories to share? Tell us what’s on your mind here

  • Want this direct to your inbox? Sign up here


Why Thrive25

We’re 40-something dads that felt our bodies and minds start to slow down and we’re not ready for that. We found too much information on every subject. So we started Thrive25 to transform what we’ve learned into something useful for the rest of us to spend just 3-5 min a day to optimize our health & longevity. 

This newsletter is for you and we truly value your feedback. Never hesitate to reach out to us at team@thrive25.com.

To health! 

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The information in this newsletter is for informational purposes only and may not be appropriate or applicable based on your individual circumstances. Thrive25 Labs LLC does not provide medical, professional, or licensed advice. Please connect with your healthcare professional for medical advice specific to your health needs.

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Issue #250: Why We Work

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Issue #248: Feed Your Brain